So you're a rapper right? You make great songs, you're always in the studio and you have some form of a fan base. That's great! Now you want to get your music out there to all your fans. Well read below for these marketing tips that can help you as a rapper.
1. Promote YOU. Yes that's correct. Often many rappers will promote their music but not themselves. If you really want to reach and connect with your target market promoting yourself is a great option Why? Because building trust is essential if you want your fans to eventually start listening/purchasing your music/show tickets/merchandise etc. You can easily promote yourself by uploading videos of you in the studio, or a video of you showing a typical day to your fans. By doing this you will show your personality, build trust with your fans, plus your authenticity and branding will start to make a more prominent and faster presence.
2. Bring QUALITY to your fans. There are tons and tons of rappers all over the world. Competition to attract fans is fierce, which means that you NEED to stand out. Quality will help you separate from other rappers. By quality I don't just mean "quality music" (which should be a given anyway) I also mean, your image as a whole, including branding, graphics on your website, business cards etc. You should aim to be a quality "package" to your followers and fans. If everything you do is high quality you'll be seen as a professional who takes their career seriously - 9 times out of ten people will take the time out and listen to your music if they see and believe you're bringing quality to them. So don't take shortcuts - Prepare, work hard and take your time in perfecting your craft, writing your lyrics, picking and selecting your album art and anything else that is part of your rapping career.
3. Build relationships over spamming - We all hate spamming right? Do you really want your image/brand to be seen as spam? Of course you don't. Instead, you should try and build relationships with your fans. Get more personal with them. Interact with them on social media. Do a weekly or monthly questions & answers with them. Doing this consistently will start to increase your fan engagement, allow you to know the demographics of your fan base, plus people will see that you're a human who cares about your fans! Spamming on the other hand is unprofessional, annoying and it hurts your brand - stay away from that.
Conclusion - Carry on with the hard work, investing in high quality Beats For Sale and marketing yourself in a more efficient and better way, with the methods above. I would also suggest researching more ways to market your music - This list is here to give you a good start, however, you should always research and see what methods work best for you.